Paul Olusola – Growth Marketing Consultant

Hi There, I am Paul-Olusola (ACIM)

I drive growth with

DATA
STORYTELLING
TECH

I leverage data, storytelling, and technology to achieve sustainable growth and client acquisition.

About Me

Hi There, I'm Paul Olusola! I'm on a mission to fuel business and people's growth. Nothing gets me more pumped than seeing both companies and individuals reach new heights.

I excel at crafting and executing data-driven campaigns that not only reach the right audience but also hit home with them on a deeper level. My toolbox? Well, it's pretty stacked, from mastering SEO and social media to diving deep into content marketing, event marketing, PPC, ABM, and analytics.

What Do I help

Drawing from both agency and client-side roles, I have honed my skills across a multitude of verticals including Real estate, Ecommerce, SaaS, Consulting, Edutech, NGO and among others. Over the years, I have successfully spearheaded numerous end-to-end marketing projects and campaigns, leveraging my expertise in leads generation through owned, earned, and paid channels.

Follow Me

Event Marketing Lead

Workforce Group 2022 - Present
Digital Marketing Manager

DigiBrands Communications. 2020-2023
Digital Marketing Lead

Supportlink Technologies Limited 2022
Agropark Development Limited

Digital Marketing Specialist

Get in Touch

Associate of Chartered Institute of Marketing - United Kingdom

United Kingdom 2023 till date
Digital Marketing Certificate

Hubspot 2023 till date
Google Display Ads Professional Certificate

Google 2023 till date
Google Search Ads Professional Certificate

Google 2022 till date
Integrated Marketing and Advertising Certificate

Coursera 2022 till date
Advertising on LinkedIn Certificate

LinkedIn 2023 till date
B2B Marketing Certificate

LinkedIn 2023 till date
Foundation of Photography

Pixels Creative Academy 2019 till date
B.Tech, Agric Extension and Rural Devt.

Ladoke Akintola University of Technology, Ogbomosho 2010 - 2015

My Expertise

What Do I help

Social Media Marketing

I have a knack for crafting personalized approaches that propel brand awareness, foster trust, and convert followers into loyal customers. By analyzing your brand's unique identity, target audience, and industry landscape, I prioritise creating compelling content and strategic campaigns to increase customer acqusition, revenue growth and customer retention across various social platforms.

PPC/SEO

Through comprehensive analysis of your industry, competitive landscape, and audience behavior, I devise robust SEO strategies tailored to enhance your website's rankings and increase organic traffic. Simultaneously, my PPC campaigns are meticulously crafted to target the right audience, optimize ad spend, and deliver immediate results. With a focus on data-driven insights and continuous optimization, I ensure your business stays ahead in the digital realm.

Content Marketing

From engaging articles and captivating visuals to interactive videos and informative guides, I strategically create content to establish brand as an industry authority while nurturing authentic connections with your audience. With a keen focus on analytics and continuous refinement, I ensure that content efforts yield measurable results, contributing to marketing objective.

Email Marketing/Automation

By leveraging advanced automation tools and in-depth customer insights, I design targeted email sequences tailored to your audience's preferences and behaviors. From captivating newsletters and promotional offers to personalized drip campaigns, My strategies aim to enhance customer relationships, drive sales, and maximize ROI.

Web Development

By merging creativity with functionality, I'm experienced at creating custom-designed websites tailored to reflect your brand identity and resonate with your target audience. My approach combines modern design principles, intuitive navigation, and mobile responsiveness to ensure a seamless user experience across all devices. Whether you seek an landing page, a sleek corporate site, or a captivating portfolio, my meticulous attention to detail guarantees a website that not only looks impressive but also delivers tangible results.

Digital Content Production

I am proficient at producing range of contents tailored to showcase your brand's uniqueness and connect deeply with your audience. Be it graphic design, video production, photography, or content writing, I leverage state-of-the-art production tools and industry expertise, I bring your ideas to life, ensuring each piece aligns with your brand identity and objectives. My meticulous approach focuses on storytelling, creativity, and strategic distribution to maximize reach and engagement.

UI/UX Design

I demostrate proficiency in creating intuitive and visually stunning interfaces that elevate the overall user experience. By blending innovative design concepts with user-centric functionality, I design seamless and aesthetically pleasing interfaces that captivate users and drive interaction.

Data Analytics

I transform raw data into actionable insights that uncover valuable trends, patterns, and opportunities within your operations. From customer behavior analysis and market trends to performance metrics and predictive modeling, my tailored analytics solutions empower you to make strategic, data-backed decisions. I prioritize precision, accuracy, and relevance in my analytics approach, ensuring that our insights serve as a guiding force for optimizing processes, enhancing efficiency, and achieving your business objectives.

Mentorship and Training

As an experienced mentor and educator in the field of marketing, I specialize in providing bespoke training solutions designed to elevate both established and emerging teams to excel in their marketing endeavors. My track record spans coaching over 2000 entrepreneurs and aspiring digital marketing professionals across Sub-Saharan Africa, underscoring my steadfast commitment to fostering both individual and business development.