Social Media Design for Mel Educational Marketing Campaign.

About the Brand

Mel Educational Services is dedicated to assisting students in securing admission to universities and higher education institutions in Australia, New Zealand, and Europe. They take pride in commitment to integrity, openness, and transparent communication. Every application is approached with a fresh perspective to ensure the best possible outcomes for our students.

Challenge

To become a trusted partner for studying abroad, Mel Educational aimed to boost brand awareness and enhance conversion rates. They planned to run a targeted campaign using digital and social media channels. However, lacking visually appealing assets, they approached me to bring their ideas to life.

Objectives

• Highlight main benefits and unique features through visual storytelling.
• Drive targeted traffic to the website and prompt sign-ups for consultations.
• Establish a strong brand identity, enhance recall, and positively impact brand consideration.